Illustration Card Sets
This series reimagines fruit through a playful, conceptual visual system that connects everyday cravings with relatable emotions. Using my minimalist design approach layered with texture, the series pairs bold typography, saturated colour, and exaggerated compositions with the words Peckish, Hangry, and Grubbin to personify different hunger moods. The goal was to move beyond traditional fruit branding by creating an expressive identity that uses humour, emotion, and visual simplicity to build a stronger connection between consumers and product.
Style
The imaginary card line needed a single visual language across fruit subjects, backing art, and the small typographic moments on each face. Working within that constraint meant revisiting each illustration until the set read as one family without losing individual character.