Stantec Project
During an internship at Stantec, this project involved developing a series of infographics for Red Dress Day, providing a refreshed visual direction for the organization’s 2025 campaign materials. The approach focused on creating dynamic, symbolic illustrations while maintaining a clear and uncluttered composition to ensure accessibility and impact.
In addition, the internship included designing a print advertisement for University of Manitoba booklets, where multiple photographic options were explored before selecting a flat yet dynamic composition supported by clear typographic hierarchy and balanced layout. Together, the work demonstrates a focus on editorial clarity, thoughtful composition, and adapting design systems across both informational and promotional applications.
Consistency
The Red Dress Day series was designed to communicate awareness through clear, impactful visuals rooted in symbolism and strong hierarchy. Using bold colour contrast, simplified forms, and balanced composition, the materials were created to inform without feeling overwhelming. The project explores how thoughtful design can respectfully bring attention to an important social issue through accessible and intentional communication.
